- #Website auditor tool free registration#
- #Website auditor tool free code#
- #Website auditor tool free professional#
- #Website auditor tool free download#
Google’s Mobile-Friendly Test Tool is perfect for quickly testing a website’s mobile compatibility. Are the visitors from the best-converting traffic sources increasing or decreasing over time? Conversely, which traffic sources are the worst for conversion? What short, mid and long term trends can you identify? When presenting back to client, this part of the audit should illustrate the behavior of the ideal web visitor. Segment these users and learn more about their behavior on site. If goals are set up, identify the traffic sources that are the highest value (or lead to the most conversions). When analyzing your client’s GA account for the first time, as Paul Koks says, “ask a business question first”. If you check your client’s GA setup and you find an empty table where Goals should be (like the screenshot above) – then this is the first thing you should help your client to do! The distinction between Events and Goals is that Goals should represent the definitive “conversion” (ie: purchase, form submit, register, subscribe, etc) whereas Events are significant actions that happen along the path to conversion. You can create goals based on URL rules, behavior on site (time and pageviews) or Events. These also need to be set up in GA in the Admin section. You’ll need your developer to add JavaScript to the key actions throughout your site to notify GA when these events happen. These actions that the user can perform on your site are called Events. Or you may have an image gallery and you want to determine when the user has reached the end.
#Website auditor tool free registration#
For example, you may have a multi-page registration form and you want to determine when the user makes it to each step. It’s basically a container that you can add any tags/pixels (including GA) needed for tracking, retargeting or any other purpose.Įvents are key actions on the website that you want to track in GA. This is Google’s free tag management tool which is installed once on the site and then managed easily via the Tag Manager dashboard.
#Website auditor tool free code#
If the Google Analytics tracking code is embedded directly on the website or implemented via a 3rd party plugin, you should consider moving the code into Google Tag Manager. Step 13: Audit all 3rd party technologiesīefore auditing the actual results in Google Analytics (GA), you should first check if GA has been set up correctly: Check Google Analytics tracking code Step 12: Check for social pixels and tags Step 2: Check Google Analytics traffic trends Together, these 15 checks and audits are an important first step when you start working with a new client and can also be a recurring activity as part of an annual review of website performance.
#Website auditor tool free download#
Download our 15-step website audit template at the bottom of this guide to create a comprehensive audit report.
#Website auditor tool free professional#
Use this website audit checklist to conduct professional website audits for your clients. The best way to assess a website in a holistic way is to perform a website audit. Competition online is accelerating in this day and age, so it’s important to ensure your website is performing optimally across all these criteria. Many factors contribute to a user’s positive or negative experience on a site like the way it is designed, load speed, content quality, ease of navigation, usability and more. According to web credibility research from Stanford University, 75% of users judge a company’s credibility based on the quality of their website.
Great websites make businesses more trustworthy.
0 kommentar(er)
